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← Back to Blog 30 Social Media Post Ideas for Law Firms and Lawyers
PostClaw Team · · 4 min read
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30 Social Media Post Ideas for Law Firms and Lawyers

People choose a lawyer they already trust, and most of that trust is built before the first call. A firm that explains things clearly, every week, becomes the firm people remember when they need one. The ideas below keep posts general and educational; none of them is legal advice, and none needs to be.

How to use this list: two or three posts a week is enough for most firms, usually on LinkedIn and Facebook. Plan them a month at a time with our free content calendar template.

Posts that explain

  1. Three questions to ask before a common step. "Three questions to ask before signing a commercial lease."
  2. A recent rule change, in plain words. "What changes for small employers under the new overtime rule."
  3. Legal terms explained. A carousel of five terms clients often misunderstand.
  4. Myth vs fact. "Myth: a verbal agreement is never binding."
  5. What happens, step by step. The usual path of a matter, from first meeting to resolution.
  6. Documents to gather. "What to bring to your first consultation."
  7. Common mistake. "Why waiting to write a will is the most common estate mistake."
  8. Article teaser. Link to a longer blog post with one key takeaway.

Posts that remind and inform

  1. Deadline reminder. "Filing deadline for [type of filing] is [date]."
  2. Seasonal topics. Tax season, school year, year-end for businesses.
  3. What to do after… A car accident, a job loss, a business dispute — general steps people can take.
  4. Free resource. A checklist or guide the firm has published.
  5. Office hours or consultation options, stated plainly.
  6. Webinar or talk announcement.
  7. Short video answer to a question the firm hears often.
  8. "Did you know?" A short fact about local law that surprises people.

Posts about the people

  1. Welcome a new associate. Their background and practice area.
  2. Day in the life of a paralegal or legal assistant.
  3. Why I practise this area of law — a short post from one lawyer.
  4. Team milestone. Years in practice, a new office.
  5. Pro bono work, described without client details.
  6. Recommended reading from the team.
  7. Behind the scenes of preparing for a trial or a closing (no client information).

Posts for community and visibility

  1. Local event or sponsorship.
  2. Speaking engagement recap with a lesson from the talk.
  3. Bar association or professional news relevant to clients.
  4. Holiday hours or a seasonal message.
  5. Ask the audience. "Which topic should our next explainer cover?"
  6. Thank-you to a referral partner, with their permission.
  7. Answer a comment as a post — a general version of a good question.

A sample week

Day Platform Post
Mon LinkedIn Three questions to ask before signing a commercial lease
Wed Blog + Facebook The overtime rule, explained without jargon
Thu X Filing deadline reminder for small businesses
Fri LinkedIn Welcoming our new associate

Before you post: advertising rules

Lawyer advertising is regulated, and rules differ by state and country. Common rules include no promises of results, care with testimonials and past results, no misleading comparisons, and sometimes an "attorney advertising" label. Never share client details without consent. Check your state bar's advertising rules, and keep posts general information rather than advice for a specific situation.

Free tools

Want a steady rhythm without the weekly scramble? Start free with PostClaw: draft a month of posts in one sitting and schedule them to LinkedIn and Facebook.