Analytics & Reporting
Track how your content performs across all connected platforms in one place.
Dashboard Overview
The Analytics dashboard (Analytics in the sidebar) shows aggregated metrics for all posts:
| Metric | Description |
|---|---|
| Impressions | Total times your content was shown |
| Likes | Combined reactions across platforms |
| Comments | Replies and comments |
| Shares | Reposts, retweets, reshares |
| Clicks | Link clicks (where supported by platform) |
| Engagement Rate | (likes + comments + shares) / impressions × 100 |
Data refreshes every 4 hours via background cron. Last updated time shown top-right.
Per-Post Analytics
Click any published post to see its breakdown:
- Per-platform performance side by side
- Reach vs. impressions split (organic vs. paid where available)
- Comment sentiment summary (AI-generated, Pro+)
- Best performing time label
Platform Breakdown
The Platforms tab compares your accounts head-to-head:
| Column | What it shows |
|---|---|
| Avg. Engagement Rate | Rolling 30-day average |
| Top Post | Your highest-engagement post this period |
| Posting Frequency | Posts per week |
| Growth | Follower change over the selected range |
Use this to decide where to focus content effort.
Best Time Heatmap
The heatmap under Analytics → Best Times shows when your audience engages most. PostClaw aggregates engagement timestamps across your last 90 days of posts and renders a 7×24 grid.
- Darker cells = higher average engagement
- Hover to see the exact average engagement rate
- Available on Pro and Business plans
Export
Business plan users can export raw data to CSV: Settings → Analytics → Export.
Choose:
- Date range (up to unlimited history)
- Metrics to include
- Per-platform or aggregated
The CSV includes one row per post per platform.
Plan Limits
| Plan | History | Features |
|---|---|---|
| Free | 7 days | Basic metrics only |
| Pro | 90 days | Full metrics + heatmap |
| Business | Unlimited | Full metrics + heatmap + CSV export |